In the video games market, TikTok is reported to be testing in-app games as part of its venture into social media.
Now it is making an appeal to mobile gamers by creating short-form video content. The company plans to bring games to TikTok, according to a report from Reuters last week.
Report: TikTok Testing Games
The developer and owner of TikTok, ByteDance, has already begun testing in-app games in Vietnam and will expand to other countries later this year. The addition of games to the TikTok app is supposed to increase ByteDance’s ad revenue.
In addition to boosting user engagement, the move also aims to make the app more attractive to users. The initial testing was available in Vietnam for a bit of some time, but the announcement just came out.
At first, ByteDance will offer in-app games in more countries in Southeast Asia. Sources say the project can be completed in the 2022 third quarter. On some occasions, Bytedance has expressed interest in incorporating mobile games into its business.
Pixmain, a famous games publishing brand of the company, was launched in 2020. With it came Danjuan Gaming, the company’s own gaming platform. Earlier this year, ByteDance outbid the Chinese gaming company Tencent for Moonton, the company behind Mobile Legends: Bang Bang.
Video games aren’t the only thing TikTok is getting into. Several Netflix games are already available in the app for subscribers to browse. The Android Play Store and the iOS App Store are the only places where users can download games.
It won’t be long before you start playing games on TikTok. Are mobile games still under-tapped? Is this a decent move for TikTok? Share your thoughts below in the comments section.
