It’s a new year and, with a new year comes changes, more so if you run a small business and want to boost your profits. It can be tough to know what to invest in so you get the best return on your investment but, irrespective of what you sell or the service you offer, there are some simple options that can help your business to grow in the next financial year.This article will explore these and, hopefully, by the end, you’ll have some good ideas!
- Intranet
Even if you have a business that has 20 staff members or less, there’s intranet software for start-ups and small businesses that can help you and your staff to better communicate, collaborate, and devise plans.
With an intranet in place for your small business, you’ll also reduce the risk of being cyber hacked, you’ll be able to speed up the onboarding process and, of course, you’ll be able to send files to each other on a secure network. These systems can even help come tax return season!
- Marketing
If you’re not already investing in marketing, now’s the time to start.Yes, it can seem very time-heavy to have a myriad of social media pages, a LinkedIn page, and vlogs on YouTube, butall this will boost your visibility. Also, you’ll need to ensure that your business website loads quickly, has an intuitive layout, and has original content that’s optimized. As tempting as it is to invest in AI for writing content for webpages, try to avoid this; search engines like Google can detect AI-written content on a website, and won’t rank it as highly asit would for human-written alternatives.
- Environmental Packaging Options
Do you sell products online?If so, then 2025 is the year to look into environmental packaging for your small business. This will help your business to appear more eco-conscious, which is what many customers look for in a business when shopping online. These options don’t have to be expensive; starch packing peanuts, recyclable tape for securing boxes, and investing in green delivery companies can all pay off for your business in the longterm.
- AI
OK, so AI was mentioned earlier in relation to content and marketing. In the realm of written content, it’s not a great idea, but AI can help you build up your business in other ways. For instance, on your company website, you could invest in an AI-operated chat bot. This can help your online shoppers to navigate the site or troubleshoot common issues. It can also be useful for automating emails, newsletters, and promotions to your customers.
- Remote Working Options
Does your company operate from an office? If so, you may need to change this as and when you can.Since 2020, remote working has become more popular and, despite what some billionaires think, it’s not going anywhere any time soon. It has the benefit of offering your small business higher productivity, lower costs, and happier staff. So, if you can, offer this to your team, and, best of all, you can collaborate on projects via the aforementioned intranet option. Great!
