Artificial Intelligence (AI) has changed our lives and revolutionized industries worldwide. The COVID-19 pandemic has further fuelled the adoption of AI at a swift pace. It is forecasted that AI will grow annually at 33.2% until 2027, indicating that it will be the dominating technology in the coming years.
It was only a matter of time before AI established its footprints in content creation and marketing. Today, AI content creation tools are used to:
- Personalize content
- Schedule content
- Automate mass content generation
- Write business reports
- Find new topics and keywords
- Evaluate social media content
What is AI Tool For Content Writing and Creation?
AI content writing and creation refers to content generated through AI. You can give some primary input such as description or prompt, and AI will deliver the expected output using Natural Language Processing (NLP). NLP is a branch of AI and can understand the text and spoken words almost the same way as humans.
AI gathers data from various sources such as websites, social media, CRM, etc. It then analyses and interprets trends and patterns to create relevant content or recommendations.
Robo-journalism is a brilliant use case of AI content writing and creation. For example, The Washington Post developed AI-enabled software called Heliograf to report basic but key information from the 2016 Rio Olympics. This software auto-populated events schedules, results, medal tallies, and other updates.
Examples of AI Content Writing and Creation Tools
1. Hubspot Blog Ideas Generator
It is quite common for content creators to face a roadblock to finding unique and relevant topics to write about and engage the readers continuously. At times, you know the topic or theme but find it challenging to create excellent and attention-grabbing titles. Hubspot Blog Topic Generator is a perfect AI content creation tool to address these concerns.
Enter up to five nouns for topics around which you want to create content. It will take just a few seconds for the Hubspot Blog Topic Generator will give you five ideas! You can play around with the nouns to get more permutations and combinations of the ideas. Hubspot never shares your topic ideas with other users. This means that all ideas are unique for your use.
Moreover, if you sign up with Hubspot, you can access 250 additional blog titles and modern SEO tips for your blog.
2. Google Keyword Planner
Google uses more than 200 factors in its algorithm to rank websites. With more than 7 billion searches every day, it is nothing short of a Herculean task to increase the visibility of your webpage and rank it above your competitors. That’s why you need keywords.
Keywords ensure that your webpage is prominently featured in the search results. They drive traffic to your websites and help determine the information that visitors want. However, finding the right keywords can be challenging. Google Keyword Planner is one of the most popular AI content creation tools for keyword research.
Google Keyword Planner is known to suggest the right keywords and delivers serious SEO value for your content. You need to set up a Google account to get started. You need to log in to the Google Keyword Planner and enter words, phrases, or a URL about your brand or content. Google Keyword Planner will throw keyword suggestions. Each suggestion will show average monthly searches, competition, top of page bid (low range), and top of page bid (high range).
3. Instoried
One of the ways to engage readers with your content is to add empathy to it. Empathy triggers emotions and sentiments in the audience and makes content more relatable. A study conducted by the UK-based Institute of Practitioners in Advertising highlighted that advertising campaigns with purely emotional content performed twice better (31% vs 16%) than those with rational content.
However, it could be a major challenge for content creators to incorporate emotions appropriately in their content. You can overcome this concern by leveraging multi-faceted AI-assisted tool Instoried.
Instoried conducts a tonal and emotional analysis of your text to optimize its emotional engagement in real-time. Another feature of this AI content writing tool is the headline analyzer. It assesses the quality of your subject lines on different factors like sentiment, readability, social shares, SEO, and many other factors. In fact, it can also generate headlines for you based on the body of the content.
Instoried even serves as a plagiarism checker and grammar and spelling corrector to make your content error-free and plagiarism-free.
4. Canva
Visual communication is an integral element of content creation as they capture audience attention faster than text-based information. According to a survey conducted by Venngage, a design platform for business communications, most content marketers said that 91-100% of their content includes visuals.
If you are looking for an AI-enabled platform to create beautiful designs for your content, Canva can help you do that. It is a graphic design platform with drag-and-drop professional templates that you can use to create images, posters, documents, videos, and other visual content for any platform. Even if you are an amateur or a novice at designs, Canva makes it easy to create anything and publish it anywhere.
As of the last count, Canva has 30 million active users!
5. Google Analytics
Analytics are crucial to measuring the performance of content and marketing campaigns. They tell you whether you are on a right or a wrong track. They allow you to tweak or improvise your marketing strategy in real-time to get the desired results.
Google Analytics is the most commonly used AI content creation tool for analytics. It tracks and reports website traffic across Flash, video, and social media networking sites and applications. It also enables you to measure the ROI of marketing campaigns.
Google Analytics generates valuable insights and recommendations to give you a holistic understanding of your customers and how they interact with your content.
Final Words
Content writing and creation is a creative job. Your content should continuously engage with the audience by providing them with unique and fresh content. The five AI content creation tools listed above can reduce your efforts significantly, especially for mundane and repetitive tasks.
